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Episode Synopsis "Scott Deviney, Chicken Salad Chick"
In this episode of “The Middle Market Transformative CEO,” Scott Deviney, president and CEO of Chicken Salad Chick, discusses how the company differentiates itself from others in the food and beverage sector, what it’s like to run a large franchise business and the role that supply chain plays in the success of the company. Listen as Deviney, along with hosts Joe Brusuelas and Robert Reiss, talks about the strategy behind the product development process, the importance of serving customers “from the heart” to create a memorable guest experience, how the company approaches expansion across different geographical markets, and why it’s imperative that franchise philosophies and goals support the company’s business model.
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