RED Talks

RED Talks

Por: RED C Research
Short market research podcast helping you understand consumer behaviour.

RED C is Ireland and the UK’s leading market research consultancy company, with offices in Dublin and London. We are a fresh, dynamic organisation whose work is rooted in sound statistical science, behavioural observation and listening to the consumer.

These podcast are designed to give you insight into and better understand human behaviour and how it impacts on the world we live, in particular from a marketing perspective. Initially the series will focus on aspects related to the current COVID-19 situation, how this is shaping human behaviour and needs, and how we can use this to help our brand grow.

All to help you See More Clearly.
20 episodios disponibles

Latest episodes of the podcast RED Talks

RED Talks - Understanding your target market - Modern Masculinity 19/03/2025
RED Talks - Delivering Effective Marketing Communications 04/03/2025
Relish Talks - Achieving Growth by Understanding Market Behaviour - Understanding your Target Market with Southern Water 26/02/2025
RED Talks: Understanding Kids & Play 24/07/2024
RED Talks: Season 2 - Episode 7 - RED C Consumer Mood Monitor (Apr-24) 13/05/2024
RED Talks: Season 2 - Episode 4 - Reaching Him Right 03/04/2024
RED Talks: Season 2 - Episode 5 - iDeator: Macro Themes in New Food Innovations 07/03/2024
RED Talks: Season 2 - Episode 3 - Unlocking Brand Growth with CEPs 17/01/2024
Season 2 - Episode 2 - Understanding the Irish Consumer Outlook 20/09/2023
Season 2 - Episode 1 - Sustainability during a cost of living crisis 07/02/2023
Episode 10. Segmentation - segmenting your market for targeted understanding 09/11/2021
Episode 9 - Living through a pandemic 23/09/2021
Episode 8: The Long Tail - Focusing on the long tail for growth 04/08/2021
Episode 7: Sustainability - The Consumer Viewpoint 14/06/2021
Episode 6: Online Acceleration - Insight to help brands navigate the accelerated consumer move online 25/08/2020
Episode 5 - Building Brand Salience - The benefts of investigating and measuring Category Entry Points 05/08/2020
Episode 4 - Understanding Humans - How behavioural economics helps us to decode human decisions and choices 09/07/2020
Episode 3: The Customer Journey - Planning new customer journeys in light of Covid 19 19/06/2020
Episode 2: Families @ Home - How families have coped during lockdown 08/06/2020
Episode 1: Brand & Advertising - Why you shouldn't go dark during Covid 19 18/05/2020
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