RED Talks - Delivering Effective Marketing Communications

RED Talks
04/03/2025 13 min Episodio 19
RED Talks - Delivering Effective Marketing Communications

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Episode Synopsis

This RED Talks video explores how brands can grow via effective marketing communications. Specially looking at building Mental Availability through Category Entry Points (CEPs), Directors of RED C Ireland, Ciara Reilly and Jane Dunleavy, will introduce you to the theory and use real world examples to illustrate how brands bring this to life.

More episodes of the podcast RED Talks

RED Talks - Understanding your target market - Modern Masculinity 19/03/2025
Relish Talks - Achieving Growth by Understanding Market Behaviour - Understanding your Target Market with Southern Water 26/02/2025
RED Talks: Understanding Kids & Play 24/07/2024
RED Talks: Season 2 - Episode 7 - RED C Consumer Mood Monitor (Apr-24) 13/05/2024
RED Talks: Season 2 - Episode 4 - Reaching Him Right 03/04/2024
RED Talks: Season 2 - Episode 5 - iDeator: Macro Themes in New Food Innovations 07/03/2024
RED Talks: Season 2 - Episode 3 - Unlocking Brand Growth with CEPs 17/01/2024
Season 2 - Episode 2 - Understanding the Irish Consumer Outlook 20/09/2023
Season 2 - Episode 1 - Sustainability during a cost of living crisis 07/02/2023
Episode 10. Segmentation - segmenting your market for targeted understanding 09/11/2021
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