Episode 8: The Long Tail - Focusing on the long tail for growth

RED Talks
04/08/2021 14 min Episodio 8
Episode 8: The Long Tail - Focusing on the long tail for growth

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Episode Synopsis

Jane Dunleavy, Associate Director talks to RED C CEO Richard Colwell, about the theory and practice of targeting the long tail for brand growth. Focusing on why and how brands should target the long tail of light, lapsed and non-users, rather than the already heavy buyers. 

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