RED Talks: Season 2 - Episode 5 - iDeator: Macro Themes in New Food Innovations

RED Talks
07/03/2024 14 min Episodio 14
RED Talks: Season 2 - Episode 5 - iDeator: Macro Themes in New Food Innovations

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Episode Synopsis

In this latest episode, Co-MDs of RED C UK, Charlotte Butterworth and Rich Barton discuss our approach to NPD through our bespoke iDeator tool. They discuss how we’ve used it extensively in the food sector to help our clients identify which new product concepts will have the best chance of success. They also talk through how iDeator can be effectively applied in other sectors where clients need to understand which concepts to take forward.

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Season 2 - Episode 2 - Understanding the Irish Consumer Outlook 20/09/2023
Season 2 - Episode 1 - Sustainability during a cost of living crisis 07/02/2023
Episode 10. Segmentation - segmenting your market for targeted understanding 09/11/2021
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