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Listen "Relish Talks - Achieving Growth by Understanding Market Behaviour - Understanding your Target Market with Southern Water"
Episode Synopsis
For a special Relish episode of this month’s RedTalks, Simon Thompson sat down with Nick Eves and Ollie Eley from the insight team at Southern Water to chat about the importance of insight within the water sector, how the voice of the customer is informing real change at the company, and how they want to win back their reputation within their ongoing efforts to improve.
00:00 - Introduction – the general role of insight
03:11 – Getting the stakeholders in on the journey
05:45 – What is the ideal process from an insight agency?
8:54 – What has changed post Covid?
9:51 – What is Nick’s experience with working with segmentation data?
12:15 – Listening to criticisms to regain trust
14:15 – What is the desired outcome of all this research?
15:21 – Getting the stakeholders to know their customers
16:42 – Timescales of change at Southern Water
17:32 – Efficiency and new speed of insight
00:00 - Introduction – the general role of insight
03:11 – Getting the stakeholders in on the journey
05:45 – What is the ideal process from an insight agency?
8:54 – What has changed post Covid?
9:51 – What is Nick’s experience with working with segmentation data?
12:15 – Listening to criticisms to regain trust
14:15 – What is the desired outcome of all this research?
15:21 – Getting the stakeholders to know their customers
16:42 – Timescales of change at Southern Water
17:32 – Efficiency and new speed of insight
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