Episode Synopsis "Lisa von Massow- The Pain Funnel, Part 1"
In the first of two parts, LVM talks about the pain funnel, the key element in understanding what motivates your client. Lisa and Mike do a little role play to illustrate the concept.
In the first of two parts, LVM talks about the pain funnel, the key element in understanding what motivates your client. Lisa and Mike do a little role play to illustrate the concept.