In this engaging episode of Pulse by Intuji, Julian Wallis speaks with Bob Baxley, a veteran product design leader with over 34 years of experience in Silicon Valley. Having worked at influential companies including Apple, Pinterest, and ThoughtSpot, Bob shares invaluable insights on the evolution of software design, the importance of user interface, and the moral obligations of designers in today's digital world.With experience leading design teams for projects like the Apple Online Store and retail systems, Bob offers a unique perspective on how software has become a fundamental part of our daily lives and why we need to treat it as more than just a tool. Topics Covered:00:01:23 - IntroductionJulian welcomes Bob Baxley and discusses his extensive background in tech.00:02:04 - Career BackgroundBob shares his journey from Claris to Apple, Pinterest, and ThoughtSpot.00:04:21 - Software as New Media Discussion on viewing software as a cultural medium rather than just a tool.00:09:41 - Early Computing Experience Bob recalls his first encounter with computers and what sparked his interest in technology.00:15:14 - Evolution of Design Exploration of how design expectations have shifted since the introduction of smartphones.00:24:37 - Enterprise Software Design Insights on designing enterprise applications and the importance of user observation.00:32:01 - Design Feedback Bob shares experiences presenting to Steve Jobs and the importance of direct feedback.00:40:10 - UI Design Principles Discussion of core UI design principles and methodologies.00:46:32 - Design Leadership Thoughts on aligning design with company vision and taking ownership of decisions.00:51:17 - Final QuestionsBob shares thoughts on the future of AI in business, discusses his desired legacy in the digital built environment, and offers career advice to aspiring designers.Key Takeaways from this Episode:The evolution of software design from pre-smartphone era to todayThe importance of treating software as a cultural mediumWhy enterprise software deserves the same design attention as consumer productsHow to develop and apply clear design tenetsThe value of direct, actionable feedback in designThe role of design leadership in businessLearn More About Intuji:Visit our Learning Centre at (https://intuji.com/learning-centre/) for more resources on digital transformation, AI, and business innovation.Connect with Us:Pulse LinkedIn: (https://www.linkedin.com/company/pulse-by-intuji/)Intuji LinkedIn: (https://www.linkedin.com/company/intuji/)Intuji Website: (https://intuji.com/)Don’t forget to like, subscribe, and share this episode if you found it insightful!

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