In this engaging episode of Pulse by Intuji, Julian Wallis speaks with Scott Noblit, a seasoned UX design expert with over two decades of experience in digital product development. Starting his career before the dot-com bubble and currently leading experience design initiatives at Expedia Group, Scott shares valuable insights on human-centered design, the evolution of user experience, and the future of AI in design.00:00:00 Podcast IntroEpisode snippets and guest background highlights00:01:20 Guest IntroductionJulian introduces Scott Noblit and his extensive background in tech and digital design.00:03:31 Digital Evolution and Early CareerScott discusses his journey from the dot-com era through to modern digital product design.00:07:00 Core Design PrinciplesDeep dive into what makes experiences meaningful and how to prioritise user needs.00:15:15 Experience Design at ExpediaScott shares insights on designing travel experiences during challenging times.00:17:34 AI Impact on DesignDiscussion on how AI is changing experience design.00:37:16 Aligning Design with Business OutcomesMoving Beyond Feature-First Thinking00:45:12 Future of Digital Experience & Career ReflectionsScott's perspective on attention fatigue and lessons learned throughout his career.Key Takeaways from this Episode:The evolution of digital product design from websites to complex user experiencesHow to effectively conduct user research that drives meaningful outcomesBalancing technological innovation with human needsThe importance of aligning design decisions with business objectivesNavigating the future of AI in experience designBuilding products that truly matter to usersLearn More About Intuji:Visit our Learning Centre at (https://intuji.com/learning-centre/) for more resources on digital transformation, AI, and business innovation.Connect with Us:Pulse LinkedIn: (https://www.linkedin.com/company/pulse-by-intuji/)Intuji LinkedIn: (https://www.linkedin.com/company/intuji/)Intuji Website: (https://intuji.com/)Don’t forget to like, subscribe, and share this episode if you found it insightful!

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