Alex Grinyayev: The Evolution of UX Design & Business Alignment | Pulse by Intuji #27In this engaging episode of Pulse by Intuji, Julian Wallis speaks with Alex Grinyayev, a seasoned UX design expert with over 20-25 years of experience working with large corporations like GE, Best Buy, and Delta Airlines.Whether you're a UX designer, product manager, or business leader, this episode offers practical wisdom on stakeholder alignment and creating meaningful user experiences.Topics Covered:00:00:00 - Podcast IntroEpisode Highlights & Guest Background00:01:31 - IntroductionAlex introduces his 20-25 year journey in UX00:03:49 - Evolution of UX DesignThe transformation from web design to product design and changing landscape00:08:32 - Design Thinking vs Business ThinkingDiscussion on the gap between design thinking for business and business thinking for designers00:14:05 - Managing Stakeholder RelationshipsStrategies for identifying stakeholders and using the RACI matrix effectively00:17:25 - Problems with Stakeholder AssumptionsThe challenge of stakeholders thinking they're end users00:25:56 - The Big ‘End User’ ProblemWhy digital products fail when end users aren’t consulted00:31:01 - The Rule of Five MethodHow to get to the root of problems by asking "why" five times00:34:40 - Creating Business Cases for DesignHow to tie design work to business outcomes and prove value00:37:48 - Early User EngagementThe importance of involving users from the beginning00:40:46 - Future of Business and DesignDiscussion on including end users in B2B products00:42:36 - Career Reflections and LegacyPersonal insights on making an impact and lessons learned00:45:28 - Closing ThoughtsFinal advice on business thinking for designersKey Takeaways from this Episode:The evolution of UX from web design to product designStrategies for effective stakeholder alignmentThe importance of user research and validationBalancing business objectives with user needsThe value of questioning "why"Learn More About Intuji:Visit our Learning Centre at (https://intuji.com/learning-centre/) for more resources on digital transformation, AI, and business innovation.Connect with Us:Pulse LinkedIn: (https://www.linkedin.com/company/pulse-by-intuji/)Intuji LinkedIn: (https://www.linkedin.com/company/intuji/)Intuji Website: (https://intuji.com/)Don’t forget to like, subscribe, and share this episode if you found it insightful!

Ver todos los episodios