Jason Greenwood: The Evolution of B2B Commerce & Digital Transformation | Pulse by Intuji #28In this engaging episode of Pulse by Intuji, Julian Wallis speaks with Jason Greenwood, a seasoned e-commerce consultant with over 25 years' experience in digital commerce. Jason specialises in B2B e-commerce consulting, helping businesses navigate their digital transformation journey. Topics Covered:00:00:00 - Podcast IntroEpisode Highlights & Guest Background00:01:16 - Introduction Julian introduces Jason Greenwood and his extensive background in e-commerce and technology.00:07:29 - Digital Transformation Challenges Discussion on the biggest challenges businesses face in digital transformation, particularly leadership issues.00:08:16 - Leadership and Digital Understanding Jason explains why leadership understanding of digital is crucial, with over 80% of consulting cases being leadership-related.00:11:07 - Customer Experience Focus Insights on why businesses must start with customer experience before technology decisions.00:14:42 - Modern AI Technologies Discussion on meeting customers where they are and how AI is transforming customer service.00:32:54 - B2B vs B2C Experience Deep dive into the differences and similarities between B2B and B2C customer experiences.00:47:25 - The Future of AI in Commerce Jason's perspective on AI's transformational impact and practical applications.00:57:50 - Critical Business Focus AreasDiscussion on what businesses aren't paying enough attention to for the next five years.00:59:15 - Industry LegacyJason shares his thoughts on the legacy he wants to leave in the industry.01:01:15 - Career Advice Reflections and advice for those starting their careers in digital commerce.Key Takeaways from this Episode:Why leadership understanding of digital is crucial for transformationThe importance of starting with customer experience before technologyHow to effectively implement digital transformation in B2BUnderstanding the evolution of AI in commerceThe critical role of data structure in digital successLearn More About Intuji:Visit our Learning Centre at (https://intuji.com/learning-centre/) for more resources on digital transformation, AI, and business innovation.Connect with Us:Pulse LinkedIn: (https://www.linkedin.com/company/pulse-by-intuji/)Intuji LinkedIn: (https://www.linkedin.com/company/intuji/)Intuji Website: (https://intuji.com/)Don’t forget to like, subscribe, and share this episode if you found it insightful!

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