Nikki Anderson: The Value of User Research & Building Better Product Experiences | Pulse by Intuji #29In this insightful episode of Pulse by Intuji, Julian Wallis speaks with Nikki Anderson, an experienced user researcher with over a decade in the field. As the founder of her own consultancy and content platform for researchers, Nikki shares valuable perspectives on the importance of user research in product development, how to deliver value through research, and techniques for maintaining stakeholder engagement.Whether you're a product manager, UX professional, or business leader, this episode offers practical wisdom on making research more effective and impactful for your organisation.Topics Covered:00:00:00 - Podcast IntroEpisode Highlights & Guest Background00:01:26 - IntroductionJulian introduces Nikki Anderson and her background in user research.00:05:03 - Foundational Research ValueDiscussion on the importance of understanding user needs beyond your own perspective.00:07:20 - Customer vs. User Research Exploring terminology differences and finding shared alignment.00:11:17 - Proving Research ValueHow researchers can confidently demonstrate their value without constantly having to justify their role.00:17:32 - Stakeholder ManagementHandling stakeholders who believe they already know their users and customers.00:23:49 - Approaching New B2B Product Research Strategies for setting up effective discovery research within business constraints.00:37:06 - Maintaining Research Momentum Creative techniques for keeping stakeholders engaged throughout the research process.00:42:00 - Common Research MistakesDiscussion on scope creep and the importance of asking the right questions.00:46:53 - Future Perspective & Career Advice Nikki shares thoughts on business innovation and personal career insights.Key Takeaways from this Episode:How to expand perspective beyond your immediate assumptions through user researchTechniques for conducting efficient and effective discovery researchStrategies for making research engaging and fun for stakeholdersThe importance of understanding business metrics to drive research impactWhy researchers need confidence in their inherent value to organisationsLearn More About Intuji:Visit our Learning Centre at (https://intuji.com/learning-centre/) for more resources on digital transformation, AI, and business innovation.Connect with Us:Pulse LinkedIn: (https://www.linkedin.com/company/pulse-by-intuji/)Intuji LinkedIn: (https://www.linkedin.com/company/intuji/)Intuji Website: (https://intuji.com/)Don’t forget to like, subscribe, and share this episode if you found it insightful!

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