Episode Synopsis "2019-01-11 Research Based Principles of Persuasive Messaging About Civil Legal Aid & Effective Story Telling using Client Examples"

Presenters: Martha Bergmark, Voices for Civil Justice; Caitlin Brown, Community Legal Services of Philadelphia; and Christine Kirby, Pennsylvania Legal Aid Network Voices for Civil Justice Executive Director Martha Bergmark led participants through the results of the latest public opinion research about the civil justice system, as well as the fundamental principles of persuasive messaging, and what it all means for how we should talk about civil legal aid and civil justice reform. Caitlin Brown, CLS Communications Director, and, Christine Kirby, PLAN Director of Advancement & Statewide Support will provide an overview of best practices in legal aid communication efforts and ethical considerations in sharing client stories. Video of Webinar: https://youtu.be/hnId4hd9lL0

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• 2019-01-11 Research Based Principles of Persuasive Messaging About Civil Legal Aid & Effective Story Telling using Client Examples
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