Episode Synopsis "2020-10-08 Methods for Messaging: How to Use Social Media, Messaging Strategies, and Other Communications Tools to Achieve Your Goals"

Presenter: Caitlin Brown, Community Legal Services 2020 PLAN Virtual Statewide Conference With so many different social media platforms and ways to communicate, it can be difficult to figure out how to best use your time and resources. How can you use social media to reach your clients? What platforms are best to reach donors, advocates, and decision-mkaers? This session will talk about many different communications tools, including Facebook, Twitter, YouTube, Instagram, LinkedIN, E-mail programs, traditional media, op-eds and blogs, and websites. It will give a brief overview of how and why to use each platform, offering tips and best practices, to maximize your effectiveness while saving you time. In this session, you will learn which tools to use for which audience, how to grow your following on various platforms, and how to message to your audiences with a limited amount of time.

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