How do you market your gym and services to a specific audience? How do you get prospects into the gym for a sales talks – and then how do you turn them into members?Well, Sherman Merricks and I get into it on this episode – who do you want, how do you talk to them, and why you need to sometimes stop talking and get comfortable with pauses in a conversation!Sherman’s the co-founder of Lasso Framework, a marketing and consulting firm for gyms that he started after running his own gym for 13 years in Florida. With the over-50 market in particular, longevity is a keyword, and the marketing copy and images need to reflect who you want.Anticipate the questions that can derail a sale, and don’t be afraid to lead the prospect to where he or she needs to be.I enjoyed this conversation with Sherman, and I know you will, too. Topics Covered:✅ Importance of Targeted Messaging and Imagery✅ Sales Strategies for Gym Owners✅ The Power of the Pause in Sales ✅ Retention vs. Acquisition in Gym MembershipsConnect with Sherman Merricks here:• Website: https://www.lassoframework.com/• Email: [email protected]• Facebook: https://www.facebook.com/sherman.merricks/photos• Instagram: https://www.instagram.com/shermanmerricks5/Connect with Jay Croft here:• Instagram: https://www.instagram.com/primefitcontent• LinkedIn: https://www.linkedin.com/in/croftjay/• Facebook: https://www.facebook.com/jaycroftFor more tips reaching the over-50 fitness market, subscribe to The Optimal Aging Podcast or visit www.primefitcontent.com.Email: [email protected] for listening!

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