How Fit Older Adults Can Stay Engaged in Gyms – Insights from a Fitness Consumer

28/08/2025 20 min
How Fit Older Adults Can Stay Engaged in Gyms – Insights from a Fitness Consumer

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Episode Synopsis

Jay Croft speaks with Andrew, a retired tech and travel executive and long-time gym-goer, who poses a provocative question: How can gyms stay relevant for older adults who are already fit? This episode dives into how fitness professionals can better serve this overlooked but important segment of the over-50 population. If you're a gym owner, trainer, or wellness pro working with older adults, this episode is a must-listen for understanding how to engage those who are fit and want to stay that way — with empathy, programs, and smart marketing.🧑‍💼 Guest: AndrewBio: Andrew is a 69-year-old retired executive who has maintained a lifelong dedication to fitness. As a passionate gym-goer, he offers unique insight into the mindset and needs of fit older adults. Location: Atlanta, GA🕒 Timestamps:[00:00] Andrew’s mindset: Pushing limits while aging[01:00] Jay introduces Andrew and the core question of the episode[02:00] Who gyms typically market to — and who gets overlooked[03:00] The deconditioned vs. the conditioned population[05:00] The question from Andrew that sparked this episode[06:00] Concerns of active aging adults: injury, limitation, mindset[08:00] How gyms can help by adapting and supporting[10:00] Gym marketing misses for the 50+ fit population[12:00] Suggestions for better programming and language[14:00] The mindset shift: aging and adapting with strength[16:00] Prioritizing full-body health — including doctor visits[18:00] Community and mental health in gyms[20:00] What active older adults look for when gym-shopping[22:00] Building community and acknowledgment in fitness spaces🔗 Resources & Mentions:Functional Aging Institute – https://functionalaginginstitute.comPrime Fit Content – https://primefitcontent.com🎤 Host: Jay CroftJay is the founder of Prime Fit Content, helping fitness professionals attract and retain clients over 50 with smart, effective content marketing.🌐 Podcast Website: https://primefitcontent.com 📥 Email: [email protected] 📱 Instagram: https://www.instagram.com/primefitcontent 🔗 LinkedIn: https://www.linkedin.com/in/croftjay👍 Rate the show on Apple Podcasts 📬 Join the email list – https://primefitcontent.com

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