In this solo episode of the Optimal Aging Podcast, host Jay Croft shares a powerful chapter from his new book Selling Longevity: How Over-50 Fitness Can Transform Lives and Your Business. If you’re a fitness professional wondering how to better serve and attract people over 50—this is your playbook.You'll learn:Why the over-50 market is your biggest growth opportunityWhat older clients actually want in a gym experienceHow to design programs, space, and language to connect with this demographicReal-life examples like Richard’s gym loyalty and Betty’s incredible resilience at 83Jay also reads “Designing the Over-50 Customer Experience,” a key chapter, and shares a bonus story that proves: older clients aren’t just inspiring—they’re good business.Timestamps:00:00 – Why longevity is the biggest fitness opportunity 01:10 – Who the book Selling Longevity is for 02:20 – Two types of gym owners over 50 03:30 – Why this market is good business 04:00 – Reading Chapter 8: Designing the Over-50 Customer Experience 05:00 – First impressions: respect, language, and imagery 06:30 – Designing welcoming spaces and programming 08:00 – Importance of small group personal training 09:30 – Retention tips and long-term loyalty 11:00 – Bonus Story: A failed customer experience in Nashville 12:20 – Message to fitness pros: How to engage people over 50 13:00 – Bonus Story: Betty and Rob's inspiring journey 14:00 – Final thoughts and call to actionResources Mentioned:Selling Longevity on Amazon: https://a.co/d/2N0fEkwPrime Fit Content: https://primefitcontent.com🎤 Host: Jay Croft Jay is the founder of Prime Fit Content, helping fitness businesses grow by connecting authentically with people over 50.🌐 Podcast Website: https://primefitcontent.com👍 Rate the show on Apple Podcasts 📬 Join the email list – https://primefitcontent.com 📱 Follow on Instagram – @primefitcontent 📥 Contact – [email protected]💬 Loved this episode? Share it with a friend or tag @primefitcontent using #OptimalAging.

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