In this episode of the Optimal Aging Podcast, Jay Croft sits down with Rick Mayo, founder and CEO of Alloy Personal Training, for an insightful deep dive into franchising, fitness, and the over-50 market. Jay and Rick explore entrepreneurship, messaging, and personal growth—including a fascinating discussion about the book "The Gap and the Gain."Rick shares how he built Alloy into a franchise with over 300 awarded licenses and more than 100 locations open, all while staying mission-driven and sharply focused. This episode is packed with takeaways for gym owners, personal trainers, and wellness professionals who serve clients in midlife and beyond.Learn how Rick keeps distractions at bay, how Alloy’s messaging evolved, and why staying focused on franchisee success drives everything he does. If you're building a business to serve people over 50, this one’s for you.Guest: Rick MayoBio: Rick Mayo is the founder and CEO of Alloy Personal Training, a fast-growing fitness franchise built to serve people over 50. With more than 30 years in the fitness industry, Rick has been a pioneer in small-group personal training and an advocate for purpose-driven business growth.Links:Website: https://alloypersonaltraining.com                 https://alloyfranchise.comInstagram: https://www.instagram.com/coachrickmayo/Episode TopicsThe Gap and the Gain MindsetRick discusses the value of celebrating your wins without losing your edge—and how this mindset shift has changed the way he leads his business.Franchising LessonsFrom 2% success rates to surpassing 100 open locations, hear what Rick learned over five years of building a franchise.Marketing That ResonatesHow Alloy learned to lean into purpose and strength messaging to reach their ideal clients over 50.Avoiding DistractionsRick shares how he stays focused on what matters most—and why he says no to almost everything else.Trends to WatchStrength, experiential fitness, and AI—all seen through the lens of growing a franchise for people in midlife.Resources MentionedSelling Longevity by Jay Croft – https://a.co/d/hbtl3p6🎤 Host: Jay CroftJay helps gym owners and health professionals grow with more people over 50 through content, communications, and expert strategy.🌐 Podcast Website: https://primefitcontent.com📬 Join the email list: https://primefitcontent.com📱 Follow on Instagram: https://www.instagram.com/primefitcontent💼 Connect on LinkedIn: https://www.linkedin.com/in/croftjayLoved this episode? Share it with a friend or tag us on socials using #OptimalAgingPodcastTimestamps00:00 - Intro: Rick Mayo & Jay Croft01:15 - The "Gap and the Gain" mindset04:10 - Lessons from 5 years of franchising Alloy08:00 - What motivates the over-50 client11:00 - Messaging & brand clarity14:00 - Who your avatar really is18:00 - Focus, distractions & shiny objects21:00 - Why Rick says no to most speaking gigs now24:00 - How to avoid being your own bottleneck27:00 - Great marketing moments that stuck32:00 - Trends: strength, experience, & AI37:00 - What to ignore vs what to lean into39:00 - Wrap-up

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