In this solo episode of The Optimal Aging Podcast, host Jay Croft shares five key lessons he’s learned from promoting his new book, Selling Longevity, and appearing on multiple podcasts. These takeaways will help fitness, health, and wellbeing professionals better connect with the over-50 market — a powerful audience with time, resources, and motivation to invest in their health.You’ll hear why telling stories beats quoting statistics, how to build trust with quick wins, and why aligning every aspect of your business matters. Jay also offers actionable steps you can start implementing today to refine your marketing and improve client engagement.Whether you’re a gym owner, trainer, or wellness coach, these insights will help you present your business more effectively, sell more persuasively, and serve your clients better.Timestamps00:00 – Why small changes can make a big impact 01:30 – Welcome and book launch update 03:00 – Lesson 1: Understand the over-50 market 05:00 – Lesson 2: Lead with stories, not statistics 07:00 – Lesson 3: Build trust with quick wins 10:00 – Lesson 4: Master your message so you can improvise 13:00 – Lesson 5: Align every part of your business 15:00 – Recap of the 5 takeaways 15:30 – Where to get Selling Longevity and connect with JayEpisode Outline1. Understand the over-50 marketReplace outdated stereotypes with inspiring, capable, and adventurous portrayals.2. Lead with stories, not statisticsEmotional, relatable client success stories create lasting connections.3. Build trust with quick winsSmall, visible changes can signal expertise and commitment.4. Master your message so you can improviseKnow your material so well you can adapt it to any audience.5. Align every part of your businessEnsure your marketing matches the actual client experience.Resources Mentioned:📘 Selling Longevity – Get the book on Amazon🌐 Prime Fit Content – primefitcontent.com🎤 Host: Jay Croft Jay Croft is the founder of Prime Fit Content and author of Selling Longevity, helping fitness and wellness professionals grow their businesses with more people over 50.🌐 Podcast Website: primefitcontent.com 📱 Instagram: @primefitcontent 💼 LinkedIn: Jay Croft👍 Rate the show on Apple Podcasts and Spotify 📬 Join our email list – Subscribe here

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