Talk #10: Greening of the Advertising Industry

OMD RedTalks
18/12/2023 43 min Episodio 10
Talk #10: Greening of the Advertising Industry

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Episode Synopsis

This talk will showcase John Gentry, CEO of OpenX, and Amanda Forrester, VP of Marketing. Tune in to learn the difference between net-zero and carbon-neutral, and how companies can prioritize sustainability in marketing campaigns without compromising campaign performance.

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