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Listen "Talk #16: Game Changers: How Women’s Sports Are Reshaping Media & Marketing"
Episode Synopsis
Women’s sports are booming—not just in popularity, but as a smart business opportunity. Yet, major gaps remain in media coverage, marketing, and brand investment.
We sat down with Haley Rosen, Founder & CEO of Just Women’s Sports, and Kristen Gray, Managing Director of Optimum Sports, to break down how brands can tap into this momentum, what’s working, and why real investment is driving real returns.
We sat down with Haley Rosen, Founder & CEO of Just Women’s Sports, and Kristen Gray, Managing Director of Optimum Sports, to break down how brands can tap into this momentum, what’s working, and why real investment is driving real returns.
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