In this talk, Grace Kao, Spotify's Global Head of Business Marketing, speaks with OMD's Chief Innovation Officer, Luke Lambert, about how brands are extending brand storytelling through music and are connecting with consumers in positive environments to build fandom and springboard their brands into culture.

Tune in to learn about the increasingly central role of music in campaign idea creation and how brands are collaborating with artists and creators to drive cultural shifts and achieve positive business outcomes.

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