Listen "Scaling Green: Inside Green by Nature’s Tech-Driven Growth | The Front Garden EP135"
Episode Synopsis
In this episode…In this episode of The Front Garden, host Adam Hompas is joined by Mitchell William-Kelly and Jaimee Olsen from Green by Nature to unpack what it really takes to operate one of the largest commercial landscaping and grounds maintenance businesses across Australia and New Zealand.Born from the merger of four established companies, Green by Nature now brings together more than 120 years of collective industry experience. Mitchell shares how the business was strategically restructured into Specialty Services and Landscape Services, allowing the team to sharpen their focus across landscaping, irrigation, sports turf and large-scale commercial maintenance.From airport precincts and universities to elite sporting facilities and private schools, Jamie provides a behind-the-scenes look at on-site horticultural practices, from 13-week landscape establishment programs and native planting quotas to on-site nurseries and tree farms used for long-term asset management.The conversation also dives deep into sustainability and technology, including recycled irrigation systems, B Corp certification, carbon reduction targets, and the trial of Australia’s first fully autonomous zero-turn robotic mower at Essendon Fields. Mitchell and Jamie explain how automation is reshaping labour efficiency, quality control, and future workforce skillsets across the industry.This is a must-listen for anyone interested in the future of large-scale landscape delivery, sustainability leadership, and technology-driven operations.Key TakeawaysHow Green by Nature unified four major businesses into one national brandThe structure behind Specialty Services vs Landscape ServicesWhat 13-week landscape establishment programs look like in commercial projectsHow recycled irrigation and on-site nurseries improve sustainability outcomesReal-world use of fully autonomous zero-turn robotic mowers in AustraliaWhy B Corp certification and carbon reduction targets matter for contractorsHow technology is changing turf diagnostics, pest control and workforce efficiencyWhere large-scale commercial landscaping is headed next 🔔 Follow The Front Garden so you don’t miss any future episodes. 👁️🗨️ About Mitchell William-Kelly & Jaimee Olsen from Green by NatureWebsite: greenbynature.com.auResource: Getting Ready for Summer Landscape and Horticulture GuideFacebook: Green by NatureInstagram: _greenbynatureLinkedIn: Green by NatureGot a suggestion for an episode of The Front Garden? Send us a text message! Coolabah Turf is an award-winning grower of premium, drought-tolerant, self-repairing instant turf for Victorian residential, council and commercial landscape customers.Create the perfect backyard with your next project. Get in touch with friendly crew at Coolabah Turf today. Call 1800 055 515 Visit coolturf.com.auLV members who mention this ad will get free delivery on their first order. The Front Garden Podcast is proudly presented by Landscaping Victoria, and is brought to you by Coolabah Turf. Visit Victoria’s premium instant turf supplier at coolturf.com.au
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