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Listen "Talk #12: Revolutionizing CTV: Programmatic Solutions for Next-Gen Audience Reach"
Episode Synopsis
Programmatic buying solutions have reshaped the digital ad market for close to a decade. Now, CTV is the next way of digital media getting a buying approach reset.
In this talk, Nicole Scaglione, VP of OTT and CTV at PubMatic, and Leo O’Connor, SVP of Advertising at Paramount, discuss the demand for streaming video and the rise of programmatic buying solutions.
Learn how providers, publishers, and advertisers are targeting consumers with relevant ad content on CTV to help maximize performance and ROI goals.
In this talk, Nicole Scaglione, VP of OTT and CTV at PubMatic, and Leo O’Connor, SVP of Advertising at Paramount, discuss the demand for streaming video and the rise of programmatic buying solutions.
Learn how providers, publishers, and advertisers are targeting consumers with relevant ad content on CTV to help maximize performance and ROI goals.
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