What should we expect for digital advertising in 2025? Tony Katsur, CEO of the IAB Tech Lab, explores with ADZ the key trends shaping the industry, including the growth of CTV, the challenges of Addressability, the rise of ID-less, the Curation craze and the importance of Privacy.ADZ is a monetization consultant with 20 years at the intersection of media, advertising and marketing, focusing on audience and content monetization.Subscribe to the "not just ADZ" newsletter for independent views and strategies on media monetization and digital advertising: https://www.notjustadz.comAlessandro De Zanche on LinkedIn: https://www.linkedin.com/in/dezanche/

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