Dubai has become one of the world’s most attractive destinations for entrepreneurs, family offices, and high-net-worth individuals — but why are so many leaving the UK for the UAE?In this episode of Not Just a Number, SRLV Partner Kieron Clement-Smith sits down with Tom Keya, CEO of Ruthberg LLC and legal consultant, to explore the realities of relocating to Dubai. From tax-free income and business-friendly free zones to the misconceptions around Emirati culture and the booming crypto and digital asset ecosystem, Tom shares insider knowledge on what makes the UAE such a compelling hub for wealth, investment, and innovation.The conversation also dives into:Why wealthy families and business owners are moving from the UK to DubaiTax advantages in the UAE: zero income tax, no capital gains tax, no inheritance taxFree zones explained: DIFC, ADGM, and the difference from mainland lawHow Dubai attracts global talent and builds infrastructure to rival London and New YorkFamily office structures, wealth preservation, and multi-generational planningThe truth behind lifestyle, healthcare, and misconceptions about living in the UAEThe rise of digital assets, crypto regulation, and why the UAE is ahead of EuropeMental health in professional services and how leaders can build resilient teamsWhether you’re a business owner considering relocation, a family office exploring cross-border wealth structures, or a professional curious about opportunities in the Middle East, this episode is packed with practical insights and first-hand experience.Key Moments: 0:00 – Why HNWIs Are Moving to Dubai00:51 Why Professionals Choose the UAE – Tax, Stability & Opportunity02:00 Dubai vs. Other Tax Havens – Lifestyle, Infrastructure & Appeal06:09 Living in Dubai – Healthcare, Housing, Schools & Services07:06 Free Zones Explained – DIFC, ADGM, Mainland vs Free Zone Businesses11:19 Legal System & Common Law in the UAE – English Law Parallels Explained13:39 Myths & Truths About UAE Life – Costs, Culture, Friendliness16:03 Starting a Business in Dubai – Setup Challenges & Innovation Hubs19:00 Family Offices & Wealth Management – Tax Advantages & Structures20:50 Expat Lifestyle Perks – Travel, Global Access, London Parallels21:28 Mental Health in Law – Work-Life Balance & Corporate Wellbeing26:07 Sports & Outdoor Living in Dubai – Local Activities & Culture31:58 Soulh: Mental Health Cooperative – Workplace Wellbeing Initiatives34:56 Blockchain, Crypto, and Digital Assets – Regulation in Dubai40:04 UK to Dubai Wealth Migration – Impact of Tax ChangesPrefer to watch? Head over to our YouTube channel to watch the full episode. Not Just a Number is a podcast for entrepreneurs, creatives and industry pioneers who want to grow businesses and protect what matters most to them and to their families.Produced by SRLV - one of London’s leading boutique advisory firms - the show goes far beyond tax and accounting to bring a unique perspective on business, innovative thinking and leadership from the people shaping global industries, including music, entertainment, technology, consumer brands, and private wealth.Each episode’s candid conversation focuses on personal stories, business strategies, top tips and trends - from scaling up companies and international relocations to creative rights and real-world business growth.Whether they are clients or professional contacts, all our guests are friends of our business and so much more than “just a number”. People and relationships always come first at...

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