With third-party cookies on their way out, the digital ad ecosystem faces an inflection point. David Kohl, in his roles of Symitri's CSO and TRUSTX's CEO breaks down why advertisers and media owners need to rethink their strategies, why data control is the key to competitive advantage, and how the journey from TRUSTX to Symitri is a vivid example of the future of programmatic advertising.ADZ is a monetization consultant with 20 years at the intersection of media, advertising and marketing, focusing on audience and content monetization.Subscribe to the "not just ADZ" newsletter for independent views and strategies on media monetization and digital advertising: https://www.notjustadz.com.Alessandro De Zanche on LinkedIn: https://www.linkedin.com/in/dezanche/

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