n this episode, ad tech veteran Erez Levin and ADZ explore the widely held belief that the industry is a "clock science" (precise and measurable), when in reality it is more of a "cloud science" (probabilistic and often unpredictable). Erez shares his Quality Advertising Trifecta framework and explains why both measurement myths and the infinite supply fallacy are already eroding. The conversation covers the ineffectiveness of cookies, the problem of fake in-stream inventory, and predicts how a platform-level shift could push buyers to rediscover the value of genuine attention and quality, trusted environments.ADZ is a monetization consultant with 20 years at the intersection of media, advertising and marketing, focusing on audience and content monetization.Subscribe to the "not just ADZ" newsletter for independent views and strategies on media monetization and digital advertising: https://www.notjustadz.com. Alessandro De Zanche on LinkedIn: https://www.linkedin.com/in/dezanche/Follow Erez Levin on https://www.linkedin.com/in/erezlevin/

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