A deep dive into the evolution of media and advertising with Cadi Jones, SVP EMEA at ad tech supply side platform Index Exchange, covering the shift from rigid buy-side/sell-side roles to more collaborative approaches, the strategic value of curated marketplaces, publisher alliances, and the role of AI as a tool to support, rather than replace, human decision-making. The discussion addresses structural and cultural changes shaping the industry, highlighting the need for quality environments, transparent practices, and long-term thinking to build a more balanced and sustainable ecosystem.ADZ is a monetization consultant with 20 years at the intersection of media, advertising and marketing, focusing on audience and content monetization.Subscribe to the "not just ADZ" newsletter for independent views and strategies on media monetization and digital advertising: https://www.notjustadz.com. Alessandro De Zanche on LinkedIn: https://www.linkedin.com/in/dezanche/

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