BBC Top Gear, Radio Times, and Good Food are just a few titles in Immediate Media's portfolio of magazines. PRISM, which stands for Planning, Research, Insights, Segmentation, and Measurement, is an end-to-end data and audience solution that Immediate is offering to its advertising clients. Matthew Rance, Head of Commercial Data & Analytics, takes us through the solution and what it took for Immediate Media to get there.ADZ is a monetization consultant with 20 years at the intersection of media, advertising and marketing, focusing on audience and content monetization.Alessandro De Zanche on LinkedIn: https://www.linkedin.com/in/dezanche/Subscribe to the "not just ADZ" newsletter for independent views and strategies on media monetization and digital advertising: https://www.notjustadz.com/newsletter.

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