In this episode of ‘not just ADZ,' we discuss the future of digital identity with Mathieu Roche, founder of ID5, a leading voice in the ever evolving ad tech landscape. Is the cookie era truly over? We unpack the complexities of identity solutions in advertising and explore the constant evolution of ad tech from the early days of ID5 to the latest industry shifts.Mathieu shares his expert insights on navigating the complexities of the ad tech industry, the impact of cookie deprecation, and the ongoing debate between ID-based and ID-less approaches. Discover ID5's vision for a unified identity infrastructure and the importance of a common ID space in building a sustainable future for addressable advertising and the open web. We also touch he key challenges and opportunities facing media brands in a privacy-centric world, and gain valuable takeaways for publishers and advertisers navigating this new era of digital identity.ADZ is a monetization consultant with 20 years at the intersection of media, advertising and marketing, focusing on audience and content monetization.Subscribe to the "not just ADZ" newsletter for independent views and strategies on media monetization and digital advertising: https://www.notjustadz.comAlessandro De Zanche on LinkedIn: https://www.linkedin.com/in/dezanche/

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