In this episode, ADZ speaks to Ana Milicevic, Sparrow Advisers' co-founder. They explore how innovation is transforming sports, media, and advertising. They then discuss how technology empowers athletes and teams to act as media brands, building direct fan connections that bypass traditional channels. The rise of generative AI in sports content opens up custom, scalable experiences that engage wider audiences.They also examine how augmented reality and immersive tech deepen fan loyalty while creating new opportunities for advertisers to reach audiences through personalized interactions. This episode offers a forward-looking view on the shifting dynamics at the intersection of sports, media, and advertising.Subscribe to the Not Just ADZ newsletter for independent views and strategies on media monetization and digital advertising: https://www.notjustadz.comAlessandro De Zanche on LinkedIn: https://www.linkedin.com/in/dezanche/Ana Milicevic on LinkedIn https://www.linkedin.com/in/amilicevicSparrow Advisers https://www.sparrowadvisers.com

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