Augustine Fou, a cybersecurity and ad fraud expert, shares his journey in the digital advertising industry, explaining how ad fraud and bad-practices are funding misinformation and disinformation online, directly threatening society and, indirectly, the self-sustainability of quality news media companies. He walks through the last 15 years of digital advertising history, explaining how it became so problematic and why he is optimistic about the future, convinced that change has begun.Chapters 00:00 Intro00:52 Career trajectory and discovering ad fraud06:52 Antitrust case vs Google and understanding past mistakes07:42 The issue with the programmatic open marketplace09:47 The negative impact of open marketplace11:36 How advertisers were led down the wrong path and re-educating them15:26 Quality media owners legitimizing bad actors17:49 Brand safety and unintended consequences20:05 Benefits of working with quality media22:25 Tips for media owners to help advertisers26:05 Why such a resistance to change from advertisers27:12 Optimism about advertisers becoming more careful28:02 Advice to young professionals entering the industry

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