Contextual Advertising: How to Drive Brand Safety and Brand Suitability in Media Environments

not just ADZ
19/11/2024 47 min Temporada 1 Episodio 14

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Episode Synopsis

How can advertising ensure brand safety and suitability while avoiding collateral damage to media brands? Mario Diez, CEO of Peer39, a leading contextual intelligence platform, joins ADZ to discuss advanced contextual strategies and offers media owners advice on using technology and best practices to escape the Made for Advertising (MFA) trap.

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