Episode Synopsis "Using LinkedIn to network and prospect - with Wayne Breitbarth"

LinkedIn is such a powerful tool for researching prospects and networking with professionals, I'm always surprised when I meet advisors who aren't using it. Oh, and it's free. Hard to beat that. Wayne Breitbarth, the author of The Power Formula for LinkedIn Success, joins me to discuss the power of LinkedIn and how financial and investment advisors can quickly get on the platform and begin getting real value out of the business social network. Learn *why your profile on LinkedIn is so important and how to optimize it *how LinkedIn is NOT a resume and how to structure your story to maximize *networking and prospecting activities *how Wayne dissected my LinkedIn profile with real action points to make it stronger *how advisors can use LinkedIn redefine their value proposition to go after new business Come to www.newrulesofinvesting.com -- Wayne's recommended a resource that I'll point you to and there's lots of other (free) powerful marketing advice to help build your financial practice.

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