The Future of Financial Services Marketing - with Michael Kitces

The Future of Financial Services Marketing - with Michael Kitces

newrulesofinvesting

01/07/2011 6:30AM

Episode Synopsis "The Future of Financial Services Marketing - with Michael Kitces"

The Internet has changed the way many professional services firms market themselves and service clients. The financial services industry has been slow to adopt cutting-edge technologies and contemporary marketing techniques. Our guest for this episode of New Rules of Investing Radio is Michel Kitces, a renowned speaker, consultant and writer about the entire financial planning business. We discuss * a generational issue keeping many advisors from really understanding social media * why advisors should be using social media even if it never brings a single new client in * why effective use of social media poses no real compliance issues * how early adopting advisors are prospecting online and how it's working Thanks for joining us on the New Rules of Investing Podcast -- where investment businesses grow. You can find this podcast on iTunes or on my blog, www.newrulesofinvesting.com -- archives are available as well. Let us know what's working for you and any ideas for future shows you'd like to see.

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