Episode Synopsis "15. Neil Rackham Reflects on 50 Years of Bringing Science to Sales"

The Professor of Professional Selling himself—the legendary Neil Rackham—joins our host and his former colleague Greg Moore to reflect on his 50 years of research that’s changed the face of sales. Their lively conversation ranges from the research that led to Rackham's seminal 1988 book, SPIN Selling, to how Rackham sees technology and creativity evolving sales into the future.

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