Content360 convos: Tackling ad dollar wastage in content marketing

04/05/2023 21 min
Content360 convos: Tackling ad dollar wastage in content marketing

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Episode Synopsis

In today’s world where budgets and purse strings are being tightened, marketers can no longer waste their marketing budgets. Media veteran Phin Wong, who currently heads content marketing and lifestyle media at SPH, debunks some of the myths around content marketing. He will also be speaking live at Content360 Singapore. Check out the agenda here: https://conferences.marketing-interactive.com/content360-sg/