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Listen "Why APAC is (still) cautious about the fractional marketing model"
Episode Synopsis
Fractional chief marketing officers (CMOs) are on the rise. These folks are quietly reshaping how companies tackle marketing leadership, delivering top-tier strategy and expertise on a flexible, part-time basis without the hefty price tag of a full-time hire.But what are some of the misconceptions and hurdles that fractional CMOs have to face in APAC?This article was written by Dhanya Vimalan.
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