ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Why APAC is (still) cautious about the fractional marketing model"
Episode Synopsis
Fractional chief marketing officers (CMOs) are on the rise. These folks are quietly reshaping how companies tackle marketing leadership, delivering top-tier strategy and expertise on a flexible, part-time basis without the hefty price tag of a full-time hire.But what are some of the misconceptions and hurdles that fractional CMOs have to face in APAC?This article was written by Dhanya Vimalan.
More episodes of the podcast Marketing Connected
PR Asia MY: Turning a crisis into a campaign
08/09/2025
In God we trust