PR Asia MY: Turning a crisis into a campaign

Marketing Connected
08/09/2025 19 min
PR Asia MY: Turning a crisis into a campaign

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Episode Synopsis

In this snippet from MARKETING-INTERACTIVE's PR Asia Malaysia 2025 conference, Priya Dharshini Prabakaran, director of Astro Audio, shares how the “Vel vel” controversy in March became a turning point rather than a setback. She discusses how leaders can turn moments of national controversy into opportunities for education, dialogue, and long-term impact.

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