What if the difference between surviving and scaling is not your product but your people? We sit down with entrepreneur Damien Scarf to unpack how a family retail brand navigated shifting economics, why franchising saved a legacy, and how he went on to launch bamboo, tree‑free toilet paper, assisted stretch studios, and a national commercial scenting company. The thread is culture: clear standards, honest conversations, and the courage to delegate before the business outgrows you.If you’re building something that needs to last, you’ll find a clear playbook here: get a mentor you respect, surround yourself with smarter people, set standards you’ll personally uphold, and accept that success takes longer than you want. Share this with a business owner who needs it, and leave a review with the one change you’ll make this week.

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