In Conversation | How tech is powering a global tea brand

18/09/2025 34 min Temporada 1 Episodio 7
In Conversation | How tech is powering a global tea brand

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Episode Synopsis

In the latest episode of MARKETING-INTERACTIVE’s Marketing Connected podcast series, "In Conversation", Eugene Lee, VP and CMO APAC at Chagee, shares his journey from rising through the ranks at McDonald’s to leading marketing for a fast-growing Chinese tea brand. He dives into how Chagee uses cutting-edge technology, from cloud-connected tea machines to automated stores, to scale globally while keeping human interaction at the heart of the brand.