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Listen "DMA 2025: Neil Patel makes the case for AI personalisation at scale"
Episode Synopsis
In this snippet from the Digital Marketing Asia 2025 conference in Singapore, NP Digital co-founder, Neil Patel, said that hyper-personalisation is now the benchmark and brands that fail to activate it will be left behind.He also shared that AI in marketing is no longer a choice, “it’s a necessity,” urging brands to move beyond buzzwords and embrace personalisation at scale.
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