In this episode of Loyalty Unlocked, we discuss a surprising loyalty strategy - why making redemption harder can actually make it better. Diving into the psychology behind Considered Redemption, we see how yuu Rewards strategically added friction to boost customer spend, and why instant redemption at checkout can actually reduce long-term value. Mark shares real data and key lessons for loyalty marketers. If you think easier is always better, this episode might just change your mind!

Read me at https://medium.com/@marksage/designing-in-cx-friction-to-drive-customer-value-cbcdd4c9d6fd

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