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Listen "Rethinking loyalty myths"
Episode Synopsis
Everything we thought we knew about loyalty might just be wrong. For years, marketers have clung to beliefs like the 80/20 rule, the cost of acquisition vs. retention, and the idea that loyalty members are inherently more valuable. But what if these so-called "truths" are not quite what they seem to be. What if loyalty could do more? In this episode we explore how we might need to re-think what loyalty marketing means.
at https://medium.com/@marksage/rethinking-loyalty-myths-bbbadefbb7c5
at https://medium.com/@marksage/rethinking-loyalty-myths-bbbadefbb7c5
More episodes of the podcast Loyalty Unlocked
The Hidden Design of Loyalty
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The Point of Points
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Structuring Loyalty
25/08/2025
The Art of Collecting
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Brand Loyalty in the Age of AgenticAI
15/06/2025
Coalition Loyalty: Reinvented, Not Retired
21/05/2025
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