ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Ep. 01 - Effective Marketing Starts With Knowing Your Audiences"
Episode Synopsis
Building services companies such as construction, engineering, subcontractors or materials suppliers focus too much on case studies or history in their business development efforts. A better marketing approach in the B2B building space should start with understanding and respecting the motivations of each of your audiences.
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