Episode Synopsis "Ep. 04 - Developing a Strong Position for Construction Companies"

To win their business, trust and loyalty for your construction company, you have to establish a strategic space that genuinely differentiates your company from the competition, demonstrates your tangible value, and connects with your audiences beyond a superficial level. This is called positioning, which is ten times harder than coming up with an advertising jingle, but ultimately twenty times more beneficial to companies in the building industry

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More episodes of the podcast Louder Builder

• Ep. 12 - How Builders can Use AI to Grow and Thrive
• Ep. 11 - Unique Value Proposition
• Ep. 10 - Follow the Gum (Why the Future of Your Business May Not Look Like Its Past)
• Ep. 09 - Putting the power of company values to work
• Ep. 08 - The Power of Specialization to Increase Business Opportunities
• Ep. 07 - Story Before Style
• Ep. 06 - Developing a Brand Promise Will Keep You Focused Despite Challenging Times
• Ep. 05 - How to Create a Meaningful Vision and Why Builders Need to
• Ep. 04 - Developing a Strong Position for Construction Companies
• Ep. 03 - Using Best Trends And Practices
• Ep. 02 - Get A Bead On Your Competition
• Ep. 01 - Effective Marketing Starts With Knowing Your Audiences
• Ep. 0 - Intro To Louder Builder