Episode Synopsis "Ep. 04 - Developing a Strong Position for Construction Companies"
To win their business, trust and loyalty for your construction company, you have to establish a strategic space that genuinely differentiates your company from the competition, demonstrates your tangible value, and connects with your audiences beyond a superficial level. This is called positioning, which is ten times harder than coming up with an advertising jingle, but ultimately twenty times more beneficial to companies in the building industry
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- Episode 6 - Developing a Brand Promise Will Keep You Focused Despite Challenging Times
- Ep. 05 - How to Create a Meaningful Vision and Why Builders Need to
- Ep. 04 - Developing a Strong Position for Construction Companies
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- Ep. 02 - Get A Bead On Your Competition
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