ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Ep. 04 - Developing a Strong Position for Construction Companies"
Episode Synopsis
To win their business, trust and loyalty for your construction company, you have to establish a strategic space that genuinely differentiates your company from the competition, demonstrates your tangible value, and connects with your audiences beyond a superficial level. This is called positioning, which is ten times harder than coming up with an advertising jingle, but ultimately twenty times more beneficial to companies in the building industry
More episodes of the podcast Louder Builder
Ep. 16 - Your Logo: Your Visual Handshake
11/08/2025
Ep. 15 - Brand-Level-Differentiation
30/07/2025
Ep. 13 - Talk like a Pro, Not Like a Robot
26/06/2025
Ep. 11 - Unique Value Proposition
07/05/2025
Ep. 07 - Story Before Style
15/01/2025
In God we trust