Episode Synopsis "How to Talk to Your Customers"

With the economy poised for a decent 2011 recovery, customer relationships have never been more important. Marketers need to do a better job communicating with and holding on to customers. Creating real customer loyalty should job one for marketing departments, but too many are focused on flashy campaigns or open-ended lead-generation programs. We will discuss how content can be a critical component in creating and maintaining customer relationships.

Listen "How to Talk to Your Customers"

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• How to Talk to Your Customers