Episode Synopsis "How to Reactivate a Lapsed Customer"

Lapsed customers are a major issue for online retailers: a large percentage of their file has not purchased from them in over a year, and that's a big missed revenue opportunity. We discuss how to turn tuned-out, disconnected customers into reengaged ones by offering content of value and by considering direct mail to targeted lists. Email's great, but there are virtues of storytelling that can only be highlighted in print.

Listen "How to Reactivate a Lapsed Customer"

More episodes of the podcast Kings of Content - Podcasts

• Facebook Fan Page Strategies
• Storytelling: The Key to Content Marketing Pt. 2
• Storytelling: The Key to Content Marketing Pt. 1
• Professional Certifications as Content
• Hybrid Events: Live + Virtual = ROI
• What We Learned at Content Marketing World
• How to Distribute Content on Facebook
• How to Maximize Content Length
• Mobile Apps for B2B Marketers
• How to Choose a Marketing Agency
• Content Marketing World: Why you should attend
• New Mobile Marketing Study
• Authenticity for Your Content Voice
• How Media Companies Can Succeed with Content Marketing
• Online Video as Part of a Content Strategy
• What CMOs Think About Content
• How to Use Twitter for Content
• Why Quality Content Matters
• The Right Content for the Right Platform
• How to Reactivate a Lapsed Customer
• Take It Inside - Turning an Internal Training Meeting into a Virtual Event
• How to Talk to Your Customers