FOCUS FEATURES - David Gilison (SVP, Research & Strategy). The research process for movies, the truth about test screenings, opportunities for future data strands.

Insights, Marketing & Data: Secrets of Success from Industry Leaders
24/08/2022 40 min Temporada 1 Episodio 2
FOCUS FEATURES - David Gilison (SVP, Research & Strategy). The research process for movies, the truth about test screenings, opportunities for future data strands.

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Episode Synopsis

Send us a textUnderstanding the research process bringing great movies to new audiences.Brought to you by Horizon, the #1 Market Validation Software  https://www.gethorizon.net/ In this episode we cover:David's secret life at college (he may have to kill you)Pathway into the industry & current roleHow the greenlight process worksUse of test screenings and working with film-makersCreative strategy & testingTracking & in-flight marketing optimizationTheatrical release, PVOD & StreamingAs well as David’s forthcoming film recommendations, check them out (in cinemas first!):TAR      https://www.imdb.com/title/tt14444726/HONK FOR JESUS, SAVE YOUR SOULhttps://www.imdb.com/title/tt12655436/?ref_=nv_sr_srsg_0ARMAGEDDON TIMEhttps://www.imdb.com/title/tt10343028/?ref_=nv_sr_srsg_0SPOILER ALERT: THE HERO DIEShttps://www.imdb.com/title/tt7775720/?ref_=nv_sr_srsg_0All episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to [email protected]

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